LLM optimization (LLMO) is all about proactively improving your brand visibility in LLM-generated responses. And it’s becoming a hot topic… In the words of Bernard Huang, speaking at Ahrefs Evolve, “LLMs are the first realistic search alternative to Google.” Market projections back this up: You might resent AI chatbots for reducing your traffic share or…
It’s no surprise that marketers, founders, and business owners are starting to ask how their brands can be returned in the answers given by AI/LLM tools like ChatGPT, Perplexity, and Gemini. But it’s downright shocking how difficult it is to find high-quality, accurate information about how to do this. Granted, you could just ask ChatGPT….
In October 2024, ChatGPT announced that they would be releasing “ChatGPT Search” – an official search engine integration into the LLM model. This new functionality pulls in from the Bing search results. What’s interesting is that instead of utilizing ChatGPT’s internal training data, they utilize search results from the Web. We decided to experiment with…
With large language models (LLMs) receiving almost three billion visits a month, SEOs cannot ignore the potential for audience growth that tools like ChatGPT, Gemini, and other LLMs bring to the table. But, how do you go from optimizing web pages for ranking in a list-style SERP to showing up in LLMs for relevant questions?…
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